Marketing Research Paper

Tampa Bay Rays About The Rays The Tampa Bay Rays, formerly known as the reach Rays, are a professional baseball swelled medication that plays in the MLB (Major League Baseball). The nark Rays were an expansion police squad that came into this unite in 1998 along with the Arizona Diamondbacks. The club plays its habitation games at Tropicana Field, which is located in St. Petersburg, Florida. The Rays are a billet of the American League east division along with esteemed franchises such(prenominal) as the New York Yankees and Boston Red Sox. From the introduction of the vex Rays in 1998 until the end of the 2007 season, the American League east was throw by the Yankees and Red Sox while the other three teams including the agitate Rays were seemingly always vying for third place. However, most years a third place finish would be a sumptuosity for the Devil Rays as they usually ended up masking piece in the cellar of the division. After the 2007 season , the Devil Rays officially transferd their epithet by shortening it to just the Rays. Coincidentally, once the name spay had occurred, the team began to perform shockingly better. From 2008 to 2010, the Rays finished with an above .500 move percentage each year, something they hadnt done in the former ten seasons.

They won their division in 2008 and 2010 and made it to the populace Series in 2008, losing to the Philadelphia Phillies in five games. This miraculous drive off has transformed the Rays into one of the now premier teams in the MLB and a threat to win a division that was owned by two team s for the better part of the last two decade! s. some(prenominal) statistics and facts from this description stem from: http://www.baseball-reference.com/teams/TBD/ http://baseball.wikia.com/wiki/Tampa_Bay_Rays) SWOT ANALYSIS As I begin to determine the macro and micro environmental factors affecting the Tampa Bay Rays franchise, a SWOT (strengths, weakness, opportunities, threat) analysis is very(prenominal) helpful....If you want to belong a full essay, order it on our website: BestEssayCheap.com

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