Peak Garage Door

Case Brief hint store accession, Inc. partage point Garage entrée had just finished its company planning litigate and treasured to increase its sales by 36 portion with a sales goal of $12.5 meg for 2004. With such a whacking increase there was concern that the current dissemination go up would not be sufficient to increase sales by the amount necessary. Richard Hawly, Director of gross sales and marting, has been tasked with qualification the best distribution schema that would be coherent with achieving the 2004 sales goal. In devising the best distribution strategy several elements need to be considered. One important factor is the current service department access commercialise. One counseling to look at this is to look at the unblemished merchandise. The entire 2004 projected sales for 2004 in $2.05 one zillion million million which represents a 2.4 percent increase in 2003 sales. blossom Garages Doors however makes steel g arage penetrations and these represent 90 percent of the trade. base on this we see that the current steel entrée garage market in the entire US is $1.845 billion.

|2004 communicate Sales | | Steel Garage Doors | | 2004 Steel Garage Door Market | | $ 2,050,000,000 | x |90% | = | $1,845,000,000 | While this maybe the entire market of steel garage doors it is not germane(predicate) to P eak since Peak only serves a portion of the ! US which is in one hundred fifty markets in about 12 states. Peak recently conducted a study in the areas they served and piece out that their current market size is about $348.5 million for 2003 steel garage doors. now we can estimate that the 2004 market size will be 2.4 percent higher which is coherent with the national average. Based on this we can estimate that our 2004 pertinent steel garage door market is $356,864,000. |2004 Increase | | 2003 relevant Market Size | | 2004 Relevant Projected Market...If you want to ingest a full essay, ordinance it on our website: BestEssayCheap.com

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