Marketing

August 21, 2011 Marketing 1120 1) Franchising: Contractual agreement between Linas Café and Frederick Haneuse that allows Frederick to run a business using Linas phone and format. I think Frederic opted to buy a franchise in the beginning of starting from scratch because it is easier to use a business fair game that is so successful vs. coming up with a smart plan. It is rattling difficult to bring about a new intersection e finically in the nutriment industry in Canada presumption the numerous amounts of competition- especially from Tim Hortons. Also Frederic would be given the chance to go to Paris to receive food preparation training, décor and presentation methods and planning advice. The original business would help him slay his goal of providing Canadians a wonderful dining experience. 2) Frederic is trying to mystify up an experience- which is hard to market. The product itself can be do to tonicity delicious, fresh and yummy but getting the no de to return in to buy an expensive sandwich besides for the epicure dining experience is not easy. Trying to create a need for this product may be a challenge. A consumer doesnt need to eat this expensive item, they may extremity to try it. 3) Customers who screening variety-seeking buying behaviour testament sum to Linas to try something new or divergent vs.

those who display habitual buying behaviour ( may go by Linas to buy a sandwich from Tim Hortons their usual). Family members may puzzle out a consumer to dine at Linas. possibly for a special occasion care birthday parties or recent graduations, parents would like to treat som! eone special to a nice luncheon or dinner of high superior vs. McDonalds. The business website makes it very clear that the atmosphere of the eatery is hip and welcoming. The eating house contains a lounge where its lighting highlights the art art gallery. The food is of high quality and the products are fresh and sufficient of flavour. The restaurant does not look very spacious thus those customers that have...If you indispensability to get a full essay, order it on our website: BestEssayCheap.com

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