Heroes Project: A Case Study in Communication for Social Change

The purpose of this study was to examine a communication for companionable change design relating to back up/human immunodeficiency virus awareness. The project elect was the ?Heroes depict? in India founded by Hollywood thespian Richard Gere in July 2004. This essay will observe how the organisation uses the media to gain its goals and objectives and what affiliate of social change it has bought about in the Indian community. The Heroes despatch has now been operating for almost four old age and has uncollectible partnerships with the STAR India Pty Ltd television network and Avahan, an Indian support opening move of the Bill and Melinda Gates Foundation. Background and ContextHIV/AIDS awareness is an weighty issue in the south and out-of-the-way(prenominal) north-east of India. The preponderance of the illness is debated, with UNAIDS estimating there were 5.7 million quite a little living with HIV in India in 2005 (making it the most septic country in the human r ace) and NACO estimating a smaller 5.2 million, putting it merchantman South Africa in the infection-rate. ( block, 2007). Additionally, International AIDS charity Avert explains that ?The statistics for AIDS cases may be a poor mastermind to the severity of the pestilential, as in many situations a patient role will asphyxiate without HIV having been diagnosed, and with the cause of death attributed to an timeserving infection, such as tuberculosis.? (Avert, 2007).

Either way, the infection is spreading apace and it is obvious that fast action is required to reduce the crushing impact of the outbreak. As the Heroes Project?s offici al website says, ?India, with its community! of over integrity billion people, is poised to suffer from the world?s largest epidemic if timely intervention is not taken.? (Heroes Project, 2006) The disease is most predominant among sex workers and their clients, and drug users who share needles. (Kaiser Network, 2004)Project ObjectivesThe Heroes Project identifies... If you want to add a full essay, order it on our website: BestEssayCheap.com

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